The China Productivity Center (CPC) held the “2026 Local Revitalization Excellence Management Service Team & Growth Mutual Goodness Reading Fun Series Activity (3/7)—Key Mindsets of Tertiary Industry Driven by Marketing” on August 7 at ICC Tainan. Centering on local revitalization, product marketing, and supply chain innovation, the event invited experts from industry, government, and academia to jointly explore how to assist local featured products in creating market value and building competitive local industries through market thinking, brand management, and supply chain integration.

 

The forum kicked off with welcoming remarks by Chiu Chieh-hsin, Vice President of China Productivity Center, emphasizing that through the “Reading Fun” series, enterprises are advocated to enrich their intellectual capital through reading; Hsu Hui-hsiang, Deputy Director of the Yunlin-Chiayi-Tainan Regional Branch of the Workforce Development Agency, Ministry of Labor, Chen Tsung-ming, Director-General of the Tainan City Industrial & Commercial Development Investment Promotion Committee, and Hou Yen-lung, Chief Executive Officer of the Aquaculture Fisheries Development Association of the ROC, also personally attended and delivered speeches. Among them, Deputy Director Hsu Hui-hsiang expressed high recognition of the Center’s contributions across various industries, while Chief Executive Officer Hou Yen-lung emotionally noted in his address that he was deeply nurtured by the Center, mentioning that both he and invited speaker Chen Chien-yu, former Deputy Director-General of the Fisheries Agency, had undergone training in the Center’s Agricultural Management Consultant Class and contributed their learning outcomes to the industry.

 

The event continued with Yang Chao-wei, Team Leader at China Productivity Center, introducing the service scope of the service team, accompanied by Director Tien Hsiao-hua’s book reading guide on Winning Product Methodology: From Creative Idea to Mass Production. Through core concepts presented in the book such as market demand analysis, product value positioning, supply chain integration, and commercialization strategies, participants were guided to ponder how local products can evolve from single commodities into market-influencing “winning products,” thereby elevating the competitiveness of local industries.

 

Next, former Deputy Director-General of the Fisheries Agency Chen Chien-yu presented on the topic “Quantifying the Market, Positioning Value,” sharing development strategies for Taiwan’s fisheries industry to identify product value and market positioning through market data and connect supply chains when facing market changes and industrial transformation.

 

Assistant Professor Huang Chih-hsiung of National Kaohsiung University of Science and Technology spoke on “Enhancing Product Success Rate through Product Positioning and Market Verification,” starting from local industry counseling and brand management practices to explore product positioning, heading toward local industries, sharing brand cases, and reinventing the path of local revitalization.

 

Finally, Chen Chi-sheng, Chairman of Taiwang Food Industrial Co., Ltd., shared practical experience in deeply cultivating food processing and agricultural product value enhancement, utilizing “risk quantification” to manage supply chains, as well as ROI to boost product channel introduction and scaling capabilities.

 

Following the brilliant presentations, CPC Local Revitalization Excellence Management Service Team Leader Yang Chao-wei joined the speakers in enthusiastic interaction with guests on site. The speakers jointly explored future development directions for local revitalization, establishing a new mindset for local industry innovation and development, and drawing out the true key to local revitalization: beyond producing high-quality products, good products must be made visible to the market. Only by establishing a complete value chain mindset can the competitiveness and sustainable development capabilities of local industries be truly elevated. Through today’s exchanges, it is hoped that more young people will see the possibilities of local industries, attracting more talent to return home to invest and, combining with local culture, jointly create new local value.

 

The China Productivity Center stated that since its promotion, the Reading Fun series has continuously assisted enterprises and local industries in cultivating innovative thinking and management capabilities by guiding readings of international management trend books and inviting practical experts to share. In the future, it will continue to combine resources from the Local Revitalization Excellence Management Service Team to jointly build a resilient and competitive local industrial ecosystem, realizing the vision of local growth and mutual goodness.

 

The event site also displayed international management trend works published by CPC, including the featured book guided in this session, Winning Product Methodology: From Creative Idea to Mass Production. There are 4 more Reading Fun series activities scheduled for this year, and enterprises are warmly invited to join in the grand event. For details, please visit the official website of the China Productivity Center.
News link：https://www.ctee.com.tw/news/20260808700442-431204