Event Link & Free Registration：https://mice.meettaiwan.com/meettaiwan/training/MICE/course-content/109

Organizers：Bureau of Foreign Trade, Ministry of Economic Affairs & Taiwan External Trade Development Council (TAITRA)

Admission：On-site ticket: NT$150 per person

Introduction：
In a rapidly transforming global MICE industry, technology is a core driver of innovation and efficiency. From groundbreaking designs at major international exhibitions to the integration of new media and interactive technology, MICE is no longer just a platform for exchange; it is a vital space that combines digitalization with sustainable development. This training series, led by expert instructors, will guide participants to master the latest trends and effectively integrate technological innovation into their MICE projects, helping them create competitive and forward-looking event experiences.

[Course 1] Technology-Driven MICE Innovation
Instructor: Nien-Tsu Wu, Chief Strategist, Industrial Technology Research Institute (ITRI)
Course Focus:
Using the world’s most influential event, the Consumer Electronics Show (CES), as a case study, this course will lead participants to focus on the innovative application of technology within the MICE industry. The course will deeply explore how to use digital and sustainable exhibition designs to create breakthrough experiences. It will also share practical methods for effectively integrating new technologies into MICE projects, helping participants grasp key mindsets and operational models for improving efficiency.

Learning Objectives:
1. Master the trends in innovative technology applications at international tech exhibitions.
2. Learn how to effectively implement technology to improve the operational efficiency of MICE projects.

[Course 2] The Value of Interactive Technology and Digital Curation
Instructor: Shishisanhang Interactive Co., Ltd.
Course Focus:
This course will compare traditional curation with digital curation, analyzing how interactive technology can enhance the visitor experience and create added value. Through practical case studies of new media design, participants will understand the impact of digital interaction on audience behavior and learn how to apply it to exhibition planning and MICE project design. The course will also explore the potential of Generative AI applications within the MICE industry.

Learning Objectives:
1. Understand the value of Generative AI applications at various stages of MICE project management.
2. Explore innovative approaches to using technology for marketing city-based MICE brands.

Contact:
Mr. Chuang 02-27255200#3539
andychuang@taitra.org.tw